Stop Guessing Your Prices (Lessons From a 9-Year-Old With $160)
When I was nine, my mom handed me $160 in cash and said, “You’re in charge of groceries this week.” Not just the shopping. The planning, too. I had to make a list that covered breakfasts, lunches, dinners, and snacks for the whole family. There were a few healthy parameters (so, no PB&J every night), […]
Is Your Price Clear Or Crowded?
Imagine this: a prospective client asks about your services. Instead of a straightforward answer, you launch into: By the end, your client is doing mental gymnastics, trying to add up what they’d actually pay. Here’s the problem: when your pricing feels crowded, prospects don’t feel clarity. They feel confusion. And a confused buyer usually does […]
The Pricing Temptation Most People Fall Into (and the Fix They Rarely Try)
If you’ve ever felt like business was slow, you’ve probably had this thought: “Maybe I should lower my prices. Then more people will buy.” It’s the most common pricing reflex across service businesses. It’s tempting whether you’re a brand-new freelancer trying to land your first client or a small agency in a crowded market. The […]