PRICING FOR SERVICE-BASED BUSINESSES
Great businesses don’t guess their prices.
They design them.
Strategically price your services to attract ideal clients, increase revenue, and build long-term momentum.
Positioning & Value Alignment
Are your prices communicating your expertise and attracting the right clients?
Offer & Revenue Design
Are your offers structured for scalability, sustainability, and profit?
Pricing Methods & Communication
Do you know your numbers and have the systems to price consistently and strategically?
Guessing your way through pricing is costing you.
Every unclear price point is a missed opportunity. When you rely on guesswork rather than strategy to set your pricing, the impacts go beyond “maybe-we’re undercharging” or “I’ll raise prices later.” They ripple into profit, positioning, and long-term sustainability.
And that guesswork is expensive.
- You’ve tried following the advice “just raising your prices” but it never feels right.
- You spend hours researching ‘market prices’ instead of growing your business.
- You hear ‘charge your value’ but don’t know where to start.
The ROI of Getting Pricing Right
When you design your pricing intentionally, it stops feeling like pressure and starts working like leverage. You move from hustling for more units to mastering the price side of your growth equation.
When you price your next offer with clarity and intention, the return pays back fast:
Money Back on the Table.
A small pricing shift can mean thousands more in revenue. If you underprice a $5K offer by 20%, you lose $1K each sale and $10K over ten. Getting pricing right once easily pays for itself.
Time Saved.
Stop second-guessing, reworking, and stalling proposals. With a clear strategy, you move faster, make confident decisions, and get that time back to serve clients or enjoy your life.
Less Stress, Clear Decisions.
ROI is more than money. It’s peace of mind. No more late night math or wondering if you’re charging too much. You’ll have a repeatable framework to price with confidence as you grow.
Compounding Effect
Once you master pricing clarity, it applies to every future offer and multiplies your results again and again.
Start improving your pricing today
Real business owners. Real results. Real clarity.
“Pricing is related to everything in your business, and Kari is able to see the big picture and help you assess so much more than you expect.”
“I get so in my head (and oftentimes, overcomplicate my own thoughts), so having someone like Kari, who is SO knowledgeable about all things business and strategy was a game changer. Pricing is related to everything in your business, and Kari is able to see the big picture and help you assess so much more than you expect. I feel much more confident with my new offers, and how to sell them. The pricing report gives you tailored-to-you next steps and to-dos that make it easy for you to know exactly what your priorities are when it comes to your pricing and what you need to work on. I am (for the first time ever) excited to look at numbers!“
- Andie Baker, Little Rhino Design Co.
“I loved working with Kari. Definitely clarity, and also having new tools to work on pricing consistently. I know I can go back to it over and over again.”
- Maria Jose Rodriguez, the Copywise
“Kari broke down actionable and easily implementable ways to make pricing make sense…”
“Pricing is a sticky conversation to have with a potential client and Kari broke down actionable and easily implementable ways to make pricing make sense for you and your customer without selling yourself short.”
- Emily Merrill, founder Second Degree Society.
You're not doing pricing all wrong. You’re just ready to do it smarter.
Hi, I’m Kari.
I’ve spent over 15 years working in pricing strategy — from leading the pricing team at PwC, to advising global organizations like the United Nations and AECOM, to helping small business owners design pricing strategies that actually work.
Most entrepreneurs struggle with pricing because they’re too close to their own work. You see the effort, the emotion, the hours and that makes it hard to see the value objectively.
My job is to help you step back, see the bigger picture, and make pricing simple, strategic, and sustainable.
Because when your pricing works, your business works.