How I Think About Pricing (and Why It’s Not Just About Numbers)
Pricing is one of the biggest levers in your business. Yet it’s also the thing most owners avoid. I hear it all the time: But here’s the truth: pricing isn’t a dirty word. And it isn’t just about covering costs. Done right, pricing is a strategy. AND it’s one of the strongest drivers of profitability, […]
How Your Pricing Should Evolve With Each Stage of Business
Doing the Right Thing at the Wrong Stage One of the most common pricing mistakes business owners make is applying the wrong strategy at the wrong time. It’s not that these strategies are bad. It’s that they’re mis-timed. The real key is knowing what to focus on at each stage of business. Pricing by Stage […]
When You Should Lower Your Prices (Yes, Sometimes That’s the Right Move)
How many times have you seen this advice online? “Raise your prices!”“You’re undercharging!”“Double your rates and work less!” And then what happens? You read it, you feel guilty, and a little voice inside says: “But… that doesn’t feel right for me.” Here’s the truth: sometimes that advice is spot on. Many business owners do need […]