How to handle raising your prices
This starts with a quick story about the “temporary discount” that wouldn’t die. If you’re a service-based business owner, it might be all too familiar. But hopefully at the end, it’ll turn into a conversation you’re actually excited to have. This is about a real person that I recently had a conversation with (although it […]
What to Do When Someone Offers to Pay You 1,900% More
Recently, I asked my friend Renee to help me test a new offer (What eventually became the Pricing Check-Up).” My plan was simple: I wanted her to walk through the process so I could spot any UX snags. Because it was just a test, I wasn’t planning to charge anything. So in order to see […]
How to Anchor Value Before You Talk Price (From Souvenirs to Sales Calls)
I was in Moab, Utah on an RV trip with my kids. It was one of those adventure that feels part family bonding, part circus act. After a long day of hiking red rock trails, we wandered through a little downtown shop. My kids immediately zeroed in on a shelf of souvenirs: T-shirts, mugs, and […]