When You Should Lower Your Prices (Yes, Sometimes That’s the Right Move)
How many times have you seen this advice online? “Raise your prices!”“You’re undercharging!”“Double your rates and work less!” And then what happens? You read it, you feel guilty, and a little voice inside says: “But… that doesn’t feel right for me.” Here’s the truth: sometimes that advice is spot on. Many business owners do need […]
Is Your Price Clear Or Crowded?
Imagine this: a prospective client asks about your services. Instead of a straightforward answer, you launch into: By the end, your client is doing mental gymnastics, trying to add up what they’d actually pay. Here’s the problem: when your pricing feels crowded, prospects don’t feel clarity. They feel confusion. And a confused buyer usually does […]
The Pricing Temptation Most People Fall Into (and the Fix They Rarely Try)
If you’ve ever felt like business was slow, you’ve probably had this thought: “Maybe I should lower my prices. Then more people will buy.” It’s the most common pricing reflex across service businesses. It’s tempting whether you’re a brand-new freelancer trying to land your first client or a small agency in a crowded market. The […]